Terms of Use

1.1LUVI Creator ("LUVI", "we", "us", "our") is operated by TVN Global Limited, a company registered in England and Wales under company number 15019980, with its registered office at 82a James Carter Road, Mildenhall, Suffolk, IP28 7DE, United Kingdom. We trade as LUVI, LUVI Creator and Luvi Agency.

1.2These Terms of Use ("Terms") govern your access to and use of the website at www.luvicreator.com, the LUVI web application, the LUVI connector for AI assistants such as Claude and ChatGPT (the "MCP connector"), the LuviBot assistant, and any other product or service that links to these Terms (together, the "Services").

1.3By creating an account or using the Services you agree to these Terms, our Privacy Notice, our Cookie Policy and our Refund and Cancellation Policy, which are incorporated by reference. If you do not agree, do not use the Services.

1.4If you use the Services on behalf of a company or other organisation, you confirm that you are authorised to bind it, and "you" means that organisation.

1.5If you are a consumer (an individual acting outside your trade, business, craft or profession), nothing in these Terms affects your statutory rights under the Consumer Rights Act 2015, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 or any other law that cannot be excluded by agreement. Where these Terms and your statutory rights conflict, your statutory rights prevail.

2.1You must be at least 18 years old to use the Services.

2.2You must register an account with accurate, current and complete information and keep it up to date. You are responsible for everything done through your account and for keeping your password and any connected AI-assistant authorisation confidential. Tell us at once at support@luvicreator.com if you believe your account has been compromised.

2.3Accounts are personal. You may not share credentials or let another person use your account, except through the team features described in section 9.

2.4You may sign in with a Google account. If you do, Google's terms apply to that account and you authorise us to receive the profile details Google shares at sign-in.

3.1LUVI gives you access, through one workspace, to generative AI models operated by third-party providers ("Model Providers") for the creation of images, video, audio and 3D assets, together with tools to organise, edit, share and automate that work.

3.2Subject to these Terms and to your payment of the applicable credits, we grant you a limited, non-exclusive, non-transferable, revocable licence to use the Services for your personal use or for the internal purposes of your business.

3.3We may add, change, suspend or withdraw models, features or the Services in whole or in part. Model Providers change their models, prices and availability without notice to us, and a model may disappear or behave differently from one day to the next. Where a change materially reduces what you have already paid for, section 6 and the Refund and Cancellation Policy apply.

3.4We will use reasonable skill and care in providing the Services. We do not promise that the Services will be uninterrupted, error-free or available at any particular time.

4.1The Services are paid for in credits. Credits are a prepaid unit of use with no monetary value outside the Services; they cannot be transferred, exchanged for cash or used as a currency. The price of every action is displayed in credits before you confirm it.

4.2You may buy credits on a pay-as-you-go basis or through a plan that includes a monthly allowance of credits. Payments are processed by Stripe; we do not store your card details. All prices exclude VAT and other applicable taxes unless stated otherwise, and taxes are added at checkout where required.

4.3Quotes and charges. Before a generation runs, the Services show you a quoted number of credits and you confirm it. The final charge is settled against the Model Provider's actual price for that job and will never be higher than the quote; it may be lower. A generation that fails is not charged.

4.4We may change credit prices, plan prices and the credit cost of any model at any time. Changes apply to purchases and generations made after the change; credits you already hold are not repriced.

4.5Storage. Each account includes 10 GB of storage for uploads and generated content at no charge. Storage beyond 10 GB is available only if you opt in, at the rate shown in your account (currently 1,500 credits per 10 GB block per month, the first month free). If your balance cannot cover the storage charge, new uploads are paused until it can; we never delete your content for non-payment.

4.6Credits do not expire while your account remains open. Unused credits are forfeited when an account is closed under section 15, except where the Refund and Cancellation Policy provides otherwise.

4.7Plans renew automatically each billing period until cancelled. You may cancel at any time from your account page; cancellation takes effect at the end of the current period. Details, including what happens to included credits, are in the Refund and Cancellation Policy.

4.8Promotional codes, bonus credits and free credits are granted at our discretion, may be limited to one use per person, carry no cash value and are non-refundable.

4.9If a payment fails or is reversed, we may suspend the Services on your account until the balance is settled. We may correct billing errors and adjust your credit balance to reflect actual use, and will tell you when we do so.

5.1"Input" means anything you submit to the Services: prompts, uploaded images, video, audio and other files, reference material, settings and instructions. "Output" means the images, video, audio, 3D assets, text and other material generated for you by the Services.

5.2You own your Input. You grant us a worldwide, non-exclusive, royalty-free licence to host, store, copy, transmit, process and display your Input and Output as necessary to provide the Services to you, including sending your Input to Model Providers for processing, and to comply with law. We do not use your Input or Output to train AI models, and we do not permit Model Providers to do so on our behalf.

5.3Output is yours. To the extent we hold any rights in Output generated for you, we assign them to you on generation. Because of how generative models work, Output may not be unique, may be similar to Output generated for other users, and may not be protected by copyright in every jurisdiction. Some Model Providers apply their own licence terms to Output produced by their models; where that is the case we identify the model, and those terms apply in addition to these.

5.4You are responsible for your Input and for how you use Output. You confirm that you have every right, licence and consent needed for your Input, including the written consent of any identifiable person whose face, voice or likeness you upload, and that your Input and your use of Output do not infringe anyone's rights or break any law.

5.5You must not rely on Output as fact, advice or a substitute for professional judgement. Output can be inaccurate, offensive or misleading. Check it before you use it.

5.6Deleted projects and folders are held in a trash for 24 hours, during which you can restore them, and are then permanently deleted. Section 8 of the Privacy Notice explains retention in more detail.

6.1You must not use the Services, or any Output, to:

• create, upload or distribute sexual content involving minors, or any content that sexualises a person under 18;
• create intimate or sexual imagery of a real person without that person's consent;
• impersonate a real person, or create synthetic media of a real person that is presented as genuine, without that person's consent and without clearly labelling it as synthetic where the law or the context requires;
• deceive, defraud or manipulate anyone, including through misleading advertising, scams or fake reviews;
• harass, threaten, defame or abuse anyone, or promote hatred or violence against a person or group on the basis of a protected characteristic;
• infringe copyright, trade marks, privacy, publicity or any other right of a third party;
• promote terrorism, self-harm, illegal weapons, illegal drugs or any other unlawful activity;
• create or spread malware, or interfere with the security or operation of the Services or any network;
• circumvent usage limits, safety filters, content moderation or payment;
• access the Services by automated means other than through our documented APIs and the MCP connector, scrape the Services, or systematically collect data from them;
• resell, sublicense or provide the Services to third parties as a bare pass-through, or use the Services to build a product that competes with them by copying their features or data;
• reverse-engineer, decompile or attempt to extract source code from the Services except where the law expressly permits it;
• violate any Model Provider's published usage policy for a model you use through the Services; or
• break any applicable law, including export control and sanctions laws.

6.2We may monitor the Services for compliance, remove or refuse to process content, suspend or close accounts, and report unlawful content to the authorities. We are not obliged to monitor, and our failure to act on one breach does not waive our right to act on others.

6.3To report content you believe is unlawful or infringes your rights, email dmca@luvicreator.com (copyright) or abuse@luvicreator.com (anything else) with enough detail for us to find the content and assess the complaint.

6A.1Several models on the Services can reproduce a real person's face, voice, body or manner, or place a real person in a scene that never happened. This section applies whenever your Input contains, or your Output depicts, an identifiable real person, living or dead.

6A.2Consent. Before you upload a photo, video or recording of a person other than yourself, you must have that person's clear, informed consent to your use of their likeness or voice for the specific purpose, in writing where practicable. For a person under 18, consent must come from a parent or guardian, and section 6A.3 still applies. You must keep evidence of consent and produce it if we or a complainant ask.

6A.3Absolute prohibitions. Regardless of consent, you must not create, request or distribute:

• sexual, intimate or nude content depicting a real person, or content that removes or sees through a real person's clothing;
• any sexual content depicting a person who is, or is presented as, under 18;
• synthetic media that shows a real person saying or doing something they did not, where it is presented as genuine or is likely to be taken as genuine, including political, financial, medical or news content;
• synthetic media of a real person used to defraud, extort, harass, humiliate, intimidate or discriminate against anyone, or to bypass identity, biometric or security checks;
• content that reproduces a person's voice or likeness for advertising, endorsement or commercial use without that person's written agreement.

Creating or sharing intimate images of a person without consent, including synthetic ones, is a criminal offence in the United Kingdom, and we report it.

6A.4Labelling. Where you publish Output that depicts a real person in a synthetic way, you must label it as AI-generated wherever the platform you publish on, the law of the place you publish in, or the context requires it.

6A.5Our response. We may refuse, remove or restrict content and suspend or close accounts under this section without notice, and we may retain the relevant content and records to deal with complaints or law-enforcement requests. A person who believes their likeness or voice has been used without consent may write to abuse@luvicreator.com; we act on such reports promptly.

6A.6You are responsible for any claim arising from a breach of this section, and section 16 applies whether or not you are a consumer to the extent the law allows.

7.1The MCP connector lets an AI assistant you use elsewhere (for example Claude or ChatGPT) act on your LUVI account: browse your library, upload files, estimate costs and run generations that spend your credits. You authorise the connection from your LUVI account and may revoke it at any time.

7.2Anything an assistant does through a connection you authorised is done on your behalf and at your cost, including generations you did not individually review. Set spending limits and review your assistant's actions. We are not responsible for the assistant's behaviour or for the terms of the assistant's own provider.

8.1LuviBot and other in-product assistance (for example prompt rewriting and automatic captions) are provided by third-party language models. Their suggestions are Output under section 5 and may be wrong. Content you send to LuviBot is processed as described in the Privacy Notice.

9.1A team leader may invite others to a shared workspace with a shared credit balance. The leader and any co-leader may manage members, projects and spending. The leader is responsible for the team's use of the Services and for making sure members are aware of these Terms. Removing a member ends their access to team content; content they created for the team remains with the team.

10.1We and our licensors own the Services, including the software, design, text, graphics, trade marks and the LUVI name and logo. Except for the licence in section 3.2 and your rights in Input and Output, nothing in these Terms gives you any right in the Services.

10.2If you send us feedback or suggestions, you agree we may use them without restriction or payment.

11.1The Services rely on Model Providers, payment processors, hosting and other third parties. Where you use a third-party feature that has its own terms (for example Stripe checkout or Google sign-in), those terms apply to your use of that feature. We are not responsible for third-party services we do not control.

12.1Our Privacy Notice explains what personal data we collect, why, where it goes and your rights. Some of your data is processed outside the United Kingdom, including in the United States, under the safeguards described there.

13.1We may modify the Services and these Terms. If a change to these Terms is material we will give you at least 14 days' notice by email or in the Services before it takes effect, unless the change is required by law or is needed to address a security risk, in which case it may take effect immediately. If you do not accept a change, stop using the Services and, if you are a consumer, section 6.1 of the Refund and Cancellation Policy applies.

13.2Support is available at support@luvicreator.com. We aim to respond within two business days.

14.1Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, for breach of your statutory rights as a consumer, or for anything else that cannot be limited by law.

14.2Subject to 14.1, we are not liable to you for: loss of profit, revenue, business, contracts or anticipated savings; loss or corruption of data (beyond restoring it from our backups where we can); indirect or consequential loss; or any loss arising from the content of Output, from your reliance on Output, from a Model Provider's act or omission, or from your breach of section 6.

14.3Subject to 14.1, our total liability to you arising out of or in connection with the Services in any 12-month period is limited to the greater of £100 and the amount you paid us in that period.

14.4If you are a consumer, we are responsible for foreseeable loss and damage caused by our breach of these Terms or our failure to use reasonable skill and care, and 14.2 and 14.3 apply only to the extent permitted by law.

15.1You may delete your account at any time from the account page ("Delete account"). You will be asked to confirm twice and to acknowledge what will be lost. Deletion works in two stages: your account is deactivated at once and you are signed out; for the next 14 days you can restore it, with everything intact, through the link in the email we send you when you confirm the deletion. At the end of the 14 days your account, your uploads, your generations and your remaining credits are permanently and irreversibly deleted; nothing can be recovered after that point. You may also request deletion by emailing support@luvicreator.com from your account email. The Privacy Notice explains what is kept for legal reasons and for how long.

15.2We may suspend or close your account, with notice where reasonably possible, if you breach these Terms, if your use creates legal or security risk for us or others, if payment fails, or if we are required to do so by law. Where the breach is serious we may close the account without notice.

15.3On closure your licence ends and you lose access to your content. Download anything you want to keep first. Unused credits are forfeited on closure for breach; on voluntary closure the Refund and Cancellation Policy applies.

15.4Sections that by their nature should survive (including 5, 6, 6A, 10, 14, 16 and 17) survive termination.

16.1If you are not a consumer, you will indemnify us against claims, losses and costs (including reasonable legal fees) arising from your Input, your use of Output, or your breach of section 6, except to the extent caused by our breach of these Terms.

17.1Governing law and courts. These Terms are governed by the law of England and Wales. The courts of England and Wales have jurisdiction, non-exclusively if you are a consumer living elsewhere in the United Kingdom or in the European Union, in which case you may also bring proceedings in your home courts and benefit from mandatory consumer protections of your country of residence.

17.2Complaints. Write to support@luvicreator.com first. If we cannot resolve the matter, write to legal@luvicreator.com.

17.3Entire agreement; severability; waiver. These Terms and the documents they incorporate are the whole agreement between us about the Services. If any provision is found unenforceable, the rest remains in force. Our delay in enforcing a right is not a waiver of it.

17.4Assignment. We may transfer our rights and obligations under these Terms to another company that takes over the business, and will tell you if we do. You may not transfer yours without our written consent.

17.5Notices. We contact you at the email address on your account. You contact us at the addresses in this document or by post to the registered office.

17.6Language. These Terms are written in English. If we provide a translation, the English text governs.

TVN Global Limited (trading as LUVI Creator)

82a James Carter Road, Mildenhall, Suffolk, IP28 7DE, United Kingdom

Company number 15019980 · VAT registration number GB 450418710

General and support: support@luvicreator.com · Legal: legal@luvicreator.com · Billing: billing@luvicreator.com