What file formats and sizes can I upload?

Images up to 50 MB, and video, audio and 3D files up to 1 GB. Every image is stored as JPEG or PNG, other image formats are converted on upload, and documents such as PDFs are not accepted.

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Limits

TypeAcceptedMaximum size
Imagejpg, jpeg, png, webp, gif, avif, heic, heif, tif, tiff, bmp, svg50 MB
Videomp4, webm, mov1 GB
Audiomp3, wav, ogg, aac, m4a1 GB
3Dglb, gltf, obj, fbx, stl, ply, usdz1 GB

What happens to images

Every image is stored as JPEG or PNG, whatever you uploaded. JPEG and PNG files are kept byte for byte. Everything else is converted on the server: PNG when the image has transparency, JPEG otherwise; an animated GIF or WebP keeps its first frame; an SVG is rasterised at 2048 px on its long side. The next article explains why.

What happens to videos

MP4 and WebM are stored as they are. A .mov file — what an iPhone camera produces — is converted to MP4 shortly after upload; until that finishes the original plays, then the stored URL switches to the MP4. Videos also get a scrub proxy and a phone-sized rendition so they play on any device.

Rejected files

Anything not in the table is refused before the upload starts: PDFs and other documents, spreadsheets, ZIP archives, video in containers such as MKV or AVI, and audio such as FLAC or AIFF. Nothing in LUVI can display or use a PDF, so export the page you need as JPG or PNG instead.

ICO, PSD and JPEG XL images cannot be converted and are refused with a clear message. Files above the size limit are refused before the upload starts.

Frequently asked

What image formats are accepted?

JPG, JPEG, PNG, WebP, GIF, AVIF, HEIC, HEIF, TIFF, BMP and SVG. ICO, PSD and JPEG XL are rejected — save those as JPG or PNG first.

Can I upload iPhone videos?

Yes. A .mov file is accepted and converted to MP4 shortly after upload; the stored file switches to the MP4 automatically.

Is there a limit on how many files I can upload?

Only your storage: 10 GB is free, and monthly storage tiers go up to 1 TB. See the storage articles.

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