Where is my data stored and who is responsible for it?
Your account, projects and generation records live in Frankfurt (Germany); files are stored on AWS in the United States and delivered through CloudFront; the data controller is TVN Global Limited, a UK company registered with the ICO under ZC248767.
The places
| What | Where | Who runs it |
|---|---|---|
| The application | Frankfurt region | Vercel |
| Database and sign-in | Frankfurt, Germany | Supabase |
| Your files: uploads, generations, previews | United States | Amazon Web Services (S3 storage, CloudFront delivery) |
| Analytics, only with your consent | EU cloud, Frankfurt | PostHog |
| Payments | Stripe's own infrastructure | Stripe |
Generation requests go to the AI model's provider for the time it takes to produce the result; the Privacy Notice names the providers.
Who is responsible
The data controller is TVN Global Limited, trading as LUVI Creator, company number 15019980, registered office 82a James Carter Road, Mildenhall, Suffolk, IP28 7DE, United Kingdom. The company is registered with the UK Information Commissioner's Office under ZC248767.
Privacy questions and requests: privacy@luvicreator.com.
Backups and deletion
Files are replicated to a locked backup that even LUVI staff cannot delete early; it exists so that a mistake or an incident cannot wipe your library. When you delete a file it leaves your library immediately; when you delete your account, everything is purged 14 days later (see How do I delete my account?). A copy of the credit ledger is kept for tax retention.
Your rights
Access, correction, deletion, portability and objection are described in the Privacy Notice at /privacy-policy, together with the retention periods for each kind of data.
Frequently asked
Are my prompts and images used to train models?
Not by LUVI. Prompts and reference files are sent to the model provider you chose only to produce your result, as the Privacy Notice sets out.
How do I make a privacy request?
Write to privacy@luvicreator.com. Deletion is self-service from Account → Profile; other requests are answered by email.
Can I complain to a regulator?
Yes — to the UK Information Commissioner's Office (ico.org.uk). The Privacy Notice lists the contact details.